12 June 2011

The real cost of food

In recent times there has been a trend in television advertising to inform the masses that you can feed your family for $10.

This has been spurred on by the so called reality cooking shows, and as a result of economic hardship the general populous is facing despite what the government says, and what the 'official' figures are.

The average Australian family is considered to be consisting of mother, father and two children.

The claim by the television show chefs are that you can feed your entire family for $10.

When one purchases for example 1 kg of sugar, for an average price of $1.80, and one only uses 100 grams of this product, the cost of sugar considered in the equation is $0.18.

Based on this method of calculating meal costs, this is how the cost of $10 is derived from, to feed a family of 4 people.

Current advertisements from Junk Food Giants, Red Rooster, cost a family $20 to eat their products. A cost of 2 times what the advertisements claim that you can feed your family for at home.

This indicates that junk food is expensive, and considering that supermarket chains are making a profit on the sale of foodstuffs, junk food chains sell their food including preparation for twice as much as the family spends on home cooked items.

This shows how much profit is made by the Junk Food Industry.

The above illustration was taken by corpau, which is an actual purchase of items from one of the two supermarket duopolies in Australia.

Breakfast cereal, bread and milk account for a $10 food purchase.

Whilst it can be said that the packet of cereal can account for a few servings, as to the slices of bread in the loaf, the cost of living of everyday items has increased considerably, despite the government's official figure of 3% for the CPI (Consumer Price Index).

corpau.

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